Google Advertisement Certificate
What I've learned: I've gained a wide knowledge of social media marketing, including how to make really good paid ads on all the social media platforms. I've studied Instagram marketing and found out ways to make money on it that work well. I've also learned advanced ways to do Twitter marketing with ads that reach the right people. A good at YouTube marketing, learning about how to set up channels, make content, and do video ads. I've worked on making my LinkedIn profile better and using LinkedIn ads to grow businesses. I've learned more about good SEO and content marketing to reach more people. I've figured out how to post on social media automatically using IFTTT. I've also learned how to use Pinterest well, including promoted pins and all the Pinterest marketing strategies we use for our clients. I've studied how to use Google Business to help local businesses and make their SEO better. Finally, I've worked hard to become an expert in Facebook ads. All these skills have helped me understand digital marketing better and how to make products profitable online. Copy Retr
Structuring Ads Campaign
Improved targeting for the right audiences. Ad structuring is an important factor to consider. A clear and organized ad structure makes it easier to scale campaigns. We can separate segments for each type of target and control the performance of each campaign properly. Moreover, structured ads make easier analysis and reporting of which ads, keywords, or ad groups are performing well and are data-driven.
Keyword Research
Keyword research can identify what potential customers are increasing engagement. The right keywords can help ads relevant to search queries of the target audience. This relevance increases the user experience. It can also help to avoid overspending when you have competitors.
Bidding Strategies
Bidding strategies help us control how much each click or impression costs. Different bidding can achieve each goal, such as maximizing clicks in a jumpstart campaign or a conversion rate after the campaign has insight data. A good bidding strategy can help you get better ad positions and effectiveness without necessarily increasing costs.
Enhance Ads Performance
- Negative keywords: filter out irrelevant traffic to avoid wasted time.
- Call-to-Action and Ad Extensions: To improve compelling ads and make them interactive with our ads.
- Remarketing: target users who have previously visited our ad or website.
- Landing Page: Mobile-friendliness and relevant content are important ways to increase UX for audiences.
- Bidding: After receiving the data insight, calculate the ROAS, ROI, or conversion rate. It is important to adjust the bidding of each ad group or campaign to make sure our ad doesn't overspend and is doing the best it can.
Social Media Advertisement Certificate
Learn how to set up a Google Ads account and understand the theory behind successful online advertising. Gain expertise in identifying and using keywords. Set up conversion tracking and monitor phone calls from my website. Track sales, revenue, and form submissions using Google AdWords. Leverage competitor reports and customer data to enhance your campaigns. Better writing and A/B testing ads to improve performance. Increase our quality score and reduce the cost per click. Structure accounts, campaigns, ad groups, and keyword lists for optimal results. Analyze keyword data in Excel to gain deeper insights. Utilize tools like SEMrush and Optmize to automate optimization tasks and perform better analysis. Regularly monitor your campaign performance, identify potential issues, and know how to fix them. Understand your customers from a psychological perspective to enhance advertising strategy.
Shopping Mall Paid Search Campaign
This open data was used to experiment while learning Google Ads optimization session. Here is the URL of opendata https://www.kaggle.com/datasets/marceaxl82/shopping-mall-paid-search-campaign-dataset?resource=download
Keyword Research
I used SemRush and Google Keyword Planner to define the relevant keywords for my product. The board match type is the crucial match type to jumpstart the campaign because I want to receive as much data insight as possible to analyze which keywords are best performing and which keywords are worst performing in order to create the negative keywords list for this campaign. However, the importance of negative keywords was considered, such as specific product brand, free, discount, etc., due to the fact that I want to prevent overspending on irrelevant keywords with my products.
Here's a smoother version of your paragraph while keeping your intended meaning: Next, after obtaining the data insights, I create an A/B testing ad group. This allows me to use the gathered information to select the most promising keywords and assign them to the appropriate ad group. I then track and test each ad to identify which ones perform better. The top-performing keywords are moved to the conversion ad group, where I can further optimize them for the best possible results. This process helps me refine my campaign strategy, ensuring that I'm using the most effective keywords and ads to achieve my marketing goals.
A/B Testing
A/B testing is crucial for determining which ad group performs better in terms of conversions or impressions, depending on the test's objective. To begin, I launch a jumpstart ad to gather initial data insights. Then, I analyze this data, focusing on elements like keywords, ad copy, CPC, and bidding strategies. The insights gained from A/B testing serve as a valuable guide for future campaigns, allowing me to fine-tune my approach. This process helps me tailor my campaigns to reach my target audience more effectively.
Conversion Tracking
Conversion data is crucial for various reasons, including remarketing, product improvement, and tailoring promotions. I've set up Google Analytics on my website and linked it to my Google Ads account to track ad clicks. Additionally, I've created a conversion ad group to monitor users who submit their contact information for promotions. This allows me to collect emails for remarketing to cart abandoners using the MailPoet plugin in WordPress. By focusing on these conversion metrics, I can optimize my marketing strategy and improve customer engagement.
The conversion value is very important data that I can calculate with the cost of ads to determine the actual profitability of advertising efforts. In a similar way is the calculation of ROAS because the conversion value is the parameter that I can use to calculate the ROAS.
Bidding Strategies (Maximized CPC)
The insights from conversion rate data are crucial for optimizing Cost Per Click (CPC). This data helps me calculate the maximum CPC for our ad group, which determines the actual cost paid to Google Ads. Google Ads offers various bidding options like manual CPC, Enhanced CPC (ECPC), and Cost Per Acquisition (CPA), each suited to different campaign objectives. Choosing the right bidding strategy is key to achieving targets without overspending. Additionally, Max CPC influences ad rank, affecting where ads appear on search result pages. It's important to note that the landing page quality score is a significant factor in this calculation, making it a critical element to consider in the overall advertising strategy.