Google Advertisement Certificate
What I learned: Gain comprehensive knowledge of social media marketing, including the creation of highly optimized and high-quality paid ads on all social media platforms. Instagram marketing, learning how to make money on the platform effectively. Develop advanced Twitter marketing strategies for highly targeted ads. Become proficient in YouTube marketing, covering layout, content creation, and video advertisements. Enhance your LinkedIn profile and leverage LinkedIn ads to grow your business. Reach more knowledge using Web 2.0 blogs with effective SEO and content marketing techniques. Automatic social media postings through IFTTT. Unlock the potential of Pinterest with promoted pins, and implement all the Pinterest marketing strategies we use for our clients. Utilize Google Business to boost your local business and improve your search engine optimization. Finally, become an expert in Facebook ads.
Structuring Ads Campaign
Improved targeting for the right audiences. Ad structuring is an important factor to consider. A clear and organized ad structure makes it easier to scale campaigns. The advertiser can separate segments for each type of target and control the performance of each campaign properly. Moreover, structured ads make easier analysis and reporting of which ads, keywords, or ad groups are performing well and are data-driven.
Keyword Research
Keyword research can identify what terms your potential customers are increasing engagement with. The right keywords can help ads relevant to search queries of the target audience. This relevance increases the user experience. It can also help to avoid overspending when you have competitors.
Bidding Strategies
Bidding strategies help me control how much each click or impression costs. Different bidding can achieve each goal, such as maximizing clicks in a jumpstart campaign or a conversion rate after the campaign has insight data. A good bidding strategy can help you get better ad positions and effectiveness without necessarily increasing costs.
Enhance Ads Performance
- Negative keywords: filter out irrelevant traffic to avoid wasted time.
- Call-to-Action and Ad Extensions: To improve compelling ads and make them interactive with your ads.
- Remarketing: target users who have previously visited your ad or website.
- Landing Page: Mobile-friendliness and relevant content are important ways to increase UX for audiences.
- Bidding: After receiving the data insight, calculate the ROAS, ROI, or conversion rate. It is important to adjust the bidding of each ad group or campaign to make sure our ad doesn't overspend and is doing the best it can.
Social Media Advertisement Certificate
Learn how to set up a Google Ads account and understand the theory behind successful online advertising. Gain expertise in identifying and using keywords. Set up conversion tracking and monitor phone calls from my website. Track sales, revenue, and form submissions using Google AdWords. Leverage competitor reports and customer data to enhance your campaigns. Better writing and A/B testing ads to improve performance. Increase your quality score and reduce the cost per click. Structure accounts, campaigns, ad groups, and keyword lists for optimal results. Analyze keyword data in Excel to gain deeper insights. Utilize tools like SEMrush and Optmize to automate optimization tasks and perform better analysis. Regularly monitor your campaign performance, identify potential issues, and know how to fix them. Understand your customers from a psychological perspective to enhance advertising strategy.
Shopping Mall Paid Search Campaign
This open data was used to experiment while learning Google Ads optimization session. Here is the URL of opendata https://www.kaggle.com/datasets/marceaxl82/shopping-mall-paid-search-campaign-dataset?resource=download
Keyword Research
I used SemRush and Google Keyword Planner to define the relevant keywords for my product. The board match type is the crucial match type to jumpstart the campaign because I want to receive as much data insight as possible to analyze which keywords are best performing and which keywords are worst performing in order to create the negative keywords list for this campaign. However, the importance of negative keywords was considered, such as specific product brand, free, discount, etc., due to the fact that I want to prevent overspending on irrelevant keywords with my products.
Next, after receiving the data insight, I will use the data insight to create an A/B testing ad group because I want to take the better keywords to the right ad group and track testing each ad to see which ads can perform better to move the better keywords to the conversion ad group and optimize it for the best result.
A/B Testing
The A/B testing was considered to identify which ad group is better performing to get more conversions or impressions, depending on the objective of the A/B testing. In this case, I will launch the jumpstart ad to get the data insight, then analyze the data about the keywords, ad copy, CPC, bidding, etc. The insight data from A/B testing can be used to guide future campaigns, so I can tailor my campaign to touch my target as much as possible.
Conversion Tracking
Conversion data is the most important data that I have to track for many reasons, such as re-marketing, improving the product, appropriate promotion, etc. I set up the Google Analytics on my website and linked it with my Google Ads account to track who clicked my ad. Moreover, I created the conversion ad group to track everyone who wants to get the promotion by submitting their phone number and email to receive the gift. Then, all of the emails can be re-marketed to the audiences who abandon the cart using the MailPoet plugin in WordPress.
The conversion value is very important data that I can calculate with the cost of ads to determine the actual profitability of advertising efforts. In a similar way is the calculation of ROAS because the conversion value is the parameter that I can use to calculate the ROAS.
Bidding Strategies (Maximized CPC)
The data insight from the conversion rate is important to consider and optimize CPC. It can calculate the maximum CPC for our ad group, which is the actual cost I have to pay to Google Ads. Bidding CPC in Google Ads has many selections, such as manual CPC, ECPC, CPA, etc., depending on your target objective. The right selected is the right target without overspend ad CPC. Moreover, Max CPC can calculate your ad rank, which will show on the search result page. The landing page is the most important factor that I have to consider because the quality score of the website is used in this calculation.